Contact Us

gThrive, Inc.

3945 Freedom Circle, Suite 540

Santa Clara, CA 95054


Toll free: +1 (855) 474 8474

Local: +1 (831) 296 4343

Executive Team

Bruce Borden

Co-Founder – CEO


Co-founder of 3 startups with 3 successful exits, the most notable being 3Com. He has held a series of senior technical leadership roles including Chief Scientist at General Dynamics, Rand, SGI, and 3Com. AB in Mathematics, Harvard University

Tom Diede

Co-Founder - Head of Hardware Engineering


Notable among his ASIC work was a "Content Addressable Memory" chip design is a model for accelerating internet routing and now widely used by Cisco and Juniper. He later followed with an algorithmic search engine chip utilizing a billion transistors for internet routing and searching.  Raised on a 800 acre farm producing cattle, alfalfa, and grains in North Dakota.

Bradford Cottel

Co-Founder - Software Engineering


20+ years of building software teams and new software products. He led teams developing core software at Borland. At Wize, he helped guide building a new data intensive, multi-tenant infrastructure. At Rational, in less than a year and ahead of schedule, he led the synthesis of four acquired apps into a unified UNIX software development tool suite. Brad grew up in the farming community of Modesto, CA and worked summers on his family onion farm in Oregon.

Joop Verbaken



30+ years of building software teams and new software products, first in the CAE industry, and then, in a series of startups culminating with the successful sale of to Previously, Joop led the Italian branch of the European Energy Lab, EURATOM, for four years in developing test environments for photovoltaic cells. After five years of helping to develop all the gThrive software components, Joop now leads our partner integration efforts.

Brian Mellea

VP Marketing


Two successful exits. Executive roles at Apple, Palm. Led world-wide marketing for Apple’s $800M Science & Engineering vertical. 25 years, 25 products including wireless monitoring systems. Former Entrepreneur in Residence. Home wine maker.  MS MIT, MBA Harvard Business School

© 2015, gThrive, Inc.